Feature prioritisation

Stop building for the loudest customer.

Make customers choose between features, and get a ranked roadmap where every item isn’t “very important”.

14-day free trial · Every research method on every plan

MaxDiff · Preference share

Illustrative

Slack integration

24%

HubSpot integration

21%

CSV import

12%

Team roles

11%

Audit log

10%

Custom fields

9%

Dark mode

7%

Mobile app

6%

The problem

Ask customers to rate features and everything scores 4 out of 5. Rating scales hide trade-offs, so roadmaps end up shaped by whoever shouts loudest: the biggest client, the latest sales call, the founder’s favourite idea.

How Survey Blaster solves it

Built in, with the report done for you.

MaxDiff (best–worst)

Respondents pick the most and least important item from small sets. The report gives best-minus-worst scores and preference shares that add up to 100%.

Ranking, constant sum and paired comparison

Rank items, split 100 points across them, or compare them head to head. Each comes with average-rank heat maps, allocation treemaps or win-rate matrices.

Randomised sets

Answer options and MaxDiff sets are randomised automatically to avoid order bias.

By segment

Cross-tab results by plan, persona or market to build a roadmap for the customers you want most.

Example

See it in practice.

Fictional example.

A B2B software startup asks 300 customers and trial users to trade off eight roadmap items. MaxDiff shows two integrations far ahead of the rest, so the team builds those next instead of spreading effort across four.

Which plan you need

Basic for one study of about 300 completed responses. Team for a product team sharing studies and running several a quarter.

Compare plans

Basic

$29

1 member · 3,000 responses a month

Team

$49

5 members · 10,000 responses a month

Business

$99

15 members · 20,000 responses a month

FAQ

Questions, answered

How many items can I test?

Keep it to 8–20 for most studies. More items need more respondents.

How many responses do I need?

About 300, and at least 200 per segment you compare (Sawtooth).

Build what customers value most.

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